We developed a Continuous Validation Framework (CVF) where we test all assumptions and ideas as quickly as possible with our target users. Validation is at the core of our product development process. Our framework reduces the risk of building the wrong product by validating and iterating in rapid succession. We rely on close contact with target customers, critical thinking and objectivity to find validating data.
Before you have a solution, you must start with a problem
What is the problem? Who does it impact? How big is this problem? These first questions are critical for framing the discovery of the right opportunity and have to be answered and tested before any MVP assumptions are made. In our framework we focus on discovering the right product through an iterative approach where we constantly examine the problem and its potential solution with every feedback cycle.
Once we have identified the right Problem-Solution Fit we start focusing on the right opportunity. How big is the market? What are its dynamics? The process to get these answers is iterative - we constantly seek validation from potential customers, whose feedback is then measured qualitatively and quantitatively. Through each iteration, the discovery focus narrows and feedback - real, live feedback from potential users - is incorporated into the loop.
Our product team works hands-on with founders to identify the best product and customer opportunity. Who is the right audience and what would they value? What's the business model? How will we measure success?
In order to get there, we test these multiple product options. Depending on the case we can use wireframes and mockups, but also build functioning software and working prototypes.
How to build the right product, the right way - from the start
Afterwards, we put the concept to the test, and iterate through feedback from customers. We add functionalities, revise features, add new concepts, or test other approaches. The goal remains the same - to build the best solution that answers the initial (validated) problem. Here, iteration and validation keep being relevant in order to expand the scope.
All these steps mean founders can start work building the right product from the start. With each sprint and iteration they get a step closer to the most viable solution - instead of coding blindly without having real insights on the customer mindset.
Organically, founders arrive at an MVP, with less risk and less expense. We constantly match the vision of the founders with the requirements of the external environment. This way, we reduce the risk of innovation and save them time and money on the road to market fit.