Get to know us
It takes a village - our multi-disciplinary approach ensures founders get the support and validation they need in order to succeed. Get to know the team that has your back.
Co-Founder & CEO
Shadi was VP of Product at Veniam, building solutions for connecting vehicles to the cloud, critical for the future of mobility and smart cities. Before that he was responsible for building and managing Skype WiFi and leading its growth. He was subsequently Principal Group Program Manager at Microsoft leading the development of Microsoft Connectivity applications for consumer and enterprise. Shadi has been a founder, advisor and investor in innovative technology companies in mobile communication media and e-commerce.
Co-Founder & Chief Scientist
Koen co-wrote a codec that most over-the-top voice communications service and apps use. He has 70 patents and created the iSAC wideband speech codec that helped bring Skype to prominence. A world-class expert in machine learning, Koen specializes in Speech and Audio Coding, Audio Processing, Recommendation and Prediction Algorithms.
John has held engineering leadership positions at brand-name tech companies in Silicon Valley and Europe, as well as startups. He has worked on products that millions of people across the world use, such as Mac OS X and Skype for iPhone.
Izzy is one of just a handful of female General Partners in the UK, with a $30m fund and a portfolio of ground-breaking founders who are daring to disrupt the status quo and improve the world we live in. At Luminous Ventures, the fund she has co-founded with business partner Lomax Ward, Isabel has the opportunity to indulge her passion for innovation, investing in visionary founders with breakthrough technologies, and backing deep-tech and science that matters.
Lomax is the co-founder of London-based Luminous Ventures, a venture fund which focuses on supporting early stage deep-tech and scientific founders in Europe. Luminous investments include Hadean, Synthace, BioBeats, FaceSoft, Active Global Caregivers, Astroscreen and Beyond. Lomax was previously an investor at White Cloud Capital, focusing on early stage investments in healthcare and life sciences across Europe and Asia. Lomax is a graduate of the University of Cambridge and, prior to that, was a corporate lawyer at Slaughter and May in London.
We’re inspired by legendary surfer Shaun Tomson and his Surfer’s Code. Its principles guide us on a daily basis, so here they are. Get inspired with us.
Perhaps something doesn’t seem as appealing, interesting or relevant to you, but when you throw yourself into it with a positive attitude it starts to work out and you start to find the exciting things within.
Patience is about accepting that flat spells are part of the cycle of life and are not indicative of a permanent state of being. These times too will pass. Provided you wait them out with a sense of humor and a perspective that the less desirable things will change soon enough. Then you will be able to face the flow of time without fear and your sense of time will be less rushed, hurried, and unmindful.
03Learn to read the moods of the world and people around you
Read the world in which you live and operate and the people with whom you interact. Don’t shut yourself off from the signals others give out clearly or ignore the opportunities that are there for you to make your life more meaningful and more fulfilling. That is hardly living.
Challenges at work are no different than those in surfing – if you welcome challenges as invitations to extend and transform yourself, your life will be both more rewarding and more meaningful.
05Face your fears
Fears prevent you from doing the things you know you're capable of, from not venturing forth into the unknown. Accept that you have such fears but don't feed them.
06Don't fight the riptide
You can choose to spend your life fighting battles or blaming others and that will end up in constant unhappiness and a sense of permanent deprivation because you will feel you're always missing out, always being tripped up by life's vicissitudes. Or, you can choose to stop wanting things to be different, wanting other people to be different, wanting parts of yourself to be different and start learning how to live with the flow and to work with the changes and challenges that you will always encounter.
07Lower your expectations
Look for what you can manage and look for what is good in every situation in life. Avoid frustration and anger by expecting a little less perfection of yourself and the situations you're in so that you can actually enjoy life and thrive instead.
08Be prepared so you can be relaxed
Rushing or overlooking any part of this preparation can cause worry and spoil the surfing experience. Our expectations of how things should be can make us tense and highly strung, especially if we're caught unprepared or unaware. Reassuring yourself that you have done your preparation or that you've done all that you can within your means will help you to relax. Don't rush yourself. Give yourself the space to make sure that things are how you like them before embarking on a project, a trip or visit, or even meeting a deadline.
09Live in the now
Release the memories that harm and choose a positive reframing of your past that informs and flows into your present rather than hindering your life now. This doesn't mean you forget meaningful losses and hardships in your life but it does mean that you learn from them and let go so that you can live more fully in the present without being hostage to the past.
10Live with passion
Being passionate in life is about pursuing the things that matter to you - regardless of the hurdles, the sense of disinclination that arises at times, and the negative murmuring of the crowd. Passion is what awakens you in the morning, rearing to go, and keeps you tinkering with your interest or work until late at night.
11Expect to be your own best cheerleader
You will often find that your greatest moments of triumph have no witnesses other than the environment about you. And yet, you need to learn to savor that moment for everything it is worth. On the one hand, the sheer exhilaration of having defeated your fears and doubts. On the other, the realization that you not only can do something but you can excel at it and create a more fulfilling life for yourself. Pat yourself on the back, congratulate yourself, and cheer yourself on. You don't need external validation for doing what's right, what's best, and what is intuitively bringing out the best in yourself.
12Choose your path and be unique
Many people choose to let life lead them, to succumb to a fatalism that life's plans are already clearly laid out for them. They feel that to buck the trend of what is expected, what is already ordained, or what is really a rut, is considered to be risking everything. The truth is, in choosing your path, you risk nothing more than a regret that you didn't do this sooner. Use your choices wisely and show what you're made of while still being respectful of others.
13Pass it on
We are social individuals tied together by common experiences, feelings, and concerns and yet sometimes we manage to forget this and only see our own predicaments or interests. See the good and positive in people and spread it. Praise them openly. Share their efforts and ideas with others.
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